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We study donor loyalty in the context of church membership in Germany. Church members have to make substantial payments to their church but can opt out at any time. In a large-scale field experiment, we examine how private recognition for past payments affects church members' loyalty. We find...
Persistent link: https://www.econbiz.de/10012244862
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://www.econbiz.de/10014478191
We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to...
Persistent link: https://www.econbiz.de/10010462640
-social motivation that have been considered in the literature: action-oriented altruism and output-oriented altruism. To this end we …-oriented altruism. We then compare the latter to effort exerted in an environment where both types of altruistic preferences are … elicited. We find that action-oriented altruism accounts for a significant increase in effort, while there is no additional …
Persistent link: https://www.econbiz.de/10003872816
Has the COVID-19 pandemic affected pro-sociality among individuals? After the onset of the pandemic, many charitable appeals were updated to include a reference to COVID-19. Did donors increase their giving in response to such changes? In order to answer these questions, we conducted a...
Persistent link: https://www.econbiz.de/10012821969
Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a causal machine-learning approach to increase a charity's fundraising effectiveness. The approach optimally targets fundraising to individuals whose expected donations exceed...
Persistent link: https://www.econbiz.de/10012508781
We conduct a field experiment in a naturally occurring labor environment and track whether the performance of workers responds to unexpected wage increases. Specifically, we investigate how the timing of wage increases affects efforts. We find that workers' performance is about 11% higher for...
Persistent link: https://www.econbiz.de/10010375170
Pay-what-you-want schemes can be a useful tool to finance high quality and independent news media without restricting readership, therefore guaranteeing maximum diffusion. We conduct a field experiment with the Italian information site lavoce.info to explore how to structure a campaign in a way...
Persistent link: https://www.econbiz.de/10011809908
To investigate the external validity of laboratory results, we combine a public good experiment with three treatments in a field experiment. One treatment offers the opportunity to free-ride, the other two are placebo treatments. We compare results within subjects. In the free-riding treatment,...
Persistent link: https://www.econbiz.de/10009314547
When asking for donations, charitable organizations often use suggestions concerning the amount of potential contributions. In our randomized field experiment, opera visitors received solicitation letters asking to support a social youth project organized by the opera house. The three different...
Persistent link: https://www.econbiz.de/10010249632