Schwartz, Daniel; Keenan, Elizabeth A.; Imas, Alex; … - 2017
Prior work has demonstrated that prosocial incentives - where individuals' effort benefits a charitable organization … - can be more effective than standard incentives, particularly when the stakes are low. Yet, little is known about the … effectiveness of prosocial incentives on people's decisions to participate or opt-in to the incentivized activity in the first place …