raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the …, the larger is the fraction of their revenue coming from advertising. A media firm's scope for raising revenues from ads … media consumers becomes more important the larger the number of competing media products. …

becomes lessdistinctive; and or it introduces advertising.These are timely issues, given the extent to which public … broadcasters are increasingly criticised forseeking popularity, losing distinctiveness, and in many cases, introducing advertising … parallels to other sectors where services are also offered free at the point of access, butfinanced by advertising. The most …

model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers … strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …

We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually … contrast, we find a positive and economically meaningful effect of advertising on candidates’ vote shares. Evidence from a …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … publishers that can outsource their ad inventories to an ad network, in a market where consumers and advertisers endogenously … multi-home. Differently from publishers, the ad network tracks consumers across websites, limiting wasteful repetition of …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …

endogenous multi-homing of consumers. When the platforms are symmetric and decide non-cooperatively on their level of …