Doyon, Maurice; Cranfield, John - Centre Interuniversitaire de Recherche en Analyse des … - 2013
The Dairy Farmers of Canada (DFC), working on behalf of dairy producers, invest considerable sums of money in marketing activities for various dairy products. While previous studies (recently by Kaiser, Cranfield, and Doyon, 2006, 2007 and 2010) suggest that investment in generic fluid milk and...