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There is a strong negative relationship between economic development and HIV/AIDS prevalence throughout the world. However in Sub-Saharan Africa where the epidemic is worst, this relationship does not hold. Some of the wealthier countries in this region have some of the highest rates of HIV/AIDS...
Persistent link: https://www.econbiz.de/10005100884
This paper takes advantage of the ban on advertising directed at children in the province of Quebec to study the effect of advertising in the children's breakfast cereal industry. Advertising is viewed alternatively as anti-competitive, if it increases brand loyalty, or as pro-competitive, if it...
Persistent link: https://www.econbiz.de/10005100981
Many heavily advertised consumer products are both well established and have no obvious quality variation. A signaling explanation for advertising in these product categories is therefore not compelling. In this paper we develop a model of firm advertising based on the notion that consumer...
Persistent link: https://www.econbiz.de/10005101086