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CLIC executive briefing
Journal of business research : JBR
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Remote Services : neue Formen der Internationalisierung von Dienstleistungen
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TU München - Lehrstuhl für Dienstleistungs- und Technologiemarketing - Publikationen
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Three essays on new challenges and opportunities for marketing in an evolving technological environment
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Kann man mit kostenfreien Dienstleistungen Geld verdienen? : Produktivität kostenfreier E-Services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
; …
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2012
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