Showing 1 - 10 of 17
In this paper we model a situation of competition between two editors who are rivals in both the newpapers' and advertising industries.. To identify the consequences of this competition, we analyse a two-period sequential game whose players are the editors each selling a differentiated...
Persistent link: https://www.econbiz.de/10005008314
Generally, economists interested in network effects analyse these effects when the consumption externality created by the demand for the good is produced inside the industry itself. But it can be conceived that network effects take place from one industry to another. This happens when the...
Persistent link: https://www.econbiz.de/10005008370
We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine...
Persistent link: https://www.econbiz.de/10005008386
The present note first provides an alternative formulation of the Cancian, Bills and Bergström (1995)- problem which discards the non-existence difficulty and consequently allows to consider some extensions of the TV-newscast scheduling game. The extension we consider consists in assuming that...
Persistent link: https://www.econbiz.de/10005008577
We analyze the competition between two newspapers in a vertical differentiation model where the qualities of the journals are determined endogenously in the first stage of the game. We show that when the advertising revenues per reader increase there is a critical value above which the quality...
Persistent link: https://www.econbiz.de/10005042918
We consider a situation of duopolistic competition in the press industry, involving two editors competing in both the newspapers' and advertising markets. The population of readers in this market is differentiated in terms of their attitudes toward advertising; some of them are assumed to be...
Persistent link: https://www.econbiz.de/10005042960
We study access pricing by platforms providing internet services ot pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users'market are increasing in...
Persistent link: https://www.econbiz.de/10005043030
The press industry depends in a crucial way on the possibility of financing an important fraction of its activities by advertising receipts. We show that this induces the editors of the newspapers to moderate the political message they display to their readers in order to make their newspaper...
Persistent link: https://www.econbiz.de/10005043657
We consider a model of daily newspapers' competition to test the validity of the so called "theory of the circulation spiral". According to it, the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally...
Persistent link: https://www.econbiz.de/10005008415
We propose a model representing a newspaper producer supplying a product which can be acquired by the readers either every day per one unit at a time, or by subscription. The population of potential buyers is differentiated according to the frequency at which they want to read the newspaper....
Persistent link: https://www.econbiz.de/10005043568