Mayzlin, Dina; Yoganarasimhan, Hema - In: Management Science 58 (2012) 9, pp. 1651-1668
Empirically, we find that Web logs (or "blogs") often link to other blogs in the same category. We present an analytical model that explains why a rational blogger may choose to link to another blog. We allow bloggers to differ along two dimensions: (1) the ability to post news-breaking content,...