Horn, Christian; Brem, Alexander - In: Management Research Review 36 (2013) 10, pp. 939-954
Purpose - The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline …/methodology/approach – Key trends in innovation research are derived from an extensive literature review. In addition, major macroeconomic trends … major fields for future research in innovation management theory and practice. These areas are namely customer orientation …