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~isPartOf:"California management review"
~isPartOf:"Journal of business economics : JBE"
~person:"Day, George S."
~person:"Herrmann, Andreas"
~subject:"Theorie"
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California management review
Journal of business economics : JBE
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Die Bedeutung von Nachfragemodellen für die Planung marketingpolitischer Aktivitäten
Herrmann, Andreas
- In:
Journal of business economics : JBE
64
(
1994
)
10
,
pp. 1303-1325
Persistent link: https://www.econbiz.de/10001170613
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