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Scenario orientation and use to support strategy development
O'Brien, Frances; Meadows, Maureen - In: Technological forecasting & social change : an … 80 (2013) 4, pp. 643-656
Persistent link: https://www.econbiz.de/10009727752
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Scenario planning and foresight : advancing theory and improving practice
Wright, George; O'Brien, Frances; Meadows, Maureen; … - In: Technological forecasting & social change : an … 159 (2020), pp. 1-3
Persistent link: https://www.econbiz.de/10012519611
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Leveraging big data for strategic marketing : a dynamic capabilities model for incumbent firms
Brewis, Claire; Dibb, Sally; Meadows, Maureen - In: Technological forecasting & social change : an … 190 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014438509