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~isPartOf:"California management review"
~isPartOf:"Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung"
~person:"Day, George S."
~person:"Germann, Loraine"
~person:"Herrmann, Andreas"
~subject:"Kfz-Markt"
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
23
(
1994
)
9
,
pp. 434-439
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