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Produktgestaltung
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California management review
SpringerLink / Bücher
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Journal of business research : JBR
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1
The sales force management audit
Dubinsky, Alan J.
;
Hansen, Richard W.
- In:
California management review
24
(
1981
)
2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10003533346
Saved in:
2
Product design, marketing, and manufacturing innovation
Karger, Delmar W.
;
Murdick, R. G.
- In:
California management review
9
(
1966
)
2
,
pp. 33-42
Persistent link: https://www.econbiz.de/10002200259
Saved in:
3
Consumerism and health care marketing
Andreasen, Alan R.
- In:
California management review
22
(
1979
)
2
,
pp. 89-95
Persistent link: https://www.econbiz.de/10003471338
Saved in:
4
The channels manager: marketing's newest aide?
Jackson, Donald W.
;
Walker, Bruce J.
- In:
California management review
23
(
1980
)
2
,
pp. 52-58
Persistent link: https://www.econbiz.de/10003584830
Saved in:
5
Marketing to the Hispanic community
Segal, Madhav N.
;
Sosa, Lionel
- In:
California management review
26
(
1983
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10003677344
Saved in:
6
Job enrichment in marketing
Ivancevich, John M.
;
Etzel, Michael J.
- In:
California management review
22
(
1979
)
4/1
,
pp. 88-95
Persistent link: https://www.econbiz.de/10003542563
Saved in:
7
The product portfolio and man's best friend
Hambrick, Donald C.
;
MacMillan, Ian C.
- In:
California management review
25
(
1982
)
1
,
pp. 84-95
Persistent link: https://www.econbiz.de/10003569156
Saved in:
8
Marketing executives' perceptions of a salary increase
Futrell, Charles M.
;
Schul, Patrick L.
- In:
California management review
22
(
1980
)
4
,
pp. 87-93
Persistent link: https://www.econbiz.de/10003555537
Saved in:
9
Marketing in the money card society
Chait, Lawrence
- In:
California management review
11
(
1968
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003512514
Saved in:
10
Improving marketing productivity: the 80/20 principle revisited
Dubinsky, Alan J.
;
Hansen, Richard W.
- In:
California management review
25
(
1982
)
1
,
pp. 96-105
Persistent link: https://www.econbiz.de/10003533321
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