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California management review
Journal of marketing research : JMR
398
Journal of marketing
214
SpringerLink / Bücher
203
International journal of production research
166
International journal of product development : IJPD
161
Journal of business research : JBR
158
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
142
Europäische Hochschulschriften / 5
136
Management science : journal of the Institute for Operations Research and the Management Sciences
114
International journal of market research : JMRS ; the journal of the Market Research Society
104
Journal of the Academy of Marketing Science
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
85
Journal of advertising research
74
Qualitative market research : an international journal
74
Gabler Edition Wissenschaft
71
International journal of production economics
71
The journal of product innovation management : an international publication of the Product Development & Management Association
69
Esomar congress
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of business economics : JBE
66
Journal of retailing
66
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Marketing : ZFP ; journal of research and management
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
Harvard business review : HBR
60
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
58
Marketing letters : a journal of research in marketing
56
IEEE transactions on engineering management : EM
55
Journal of marketing management : MM
53
European Journal of Marketing
52
European journal of operational research : EJOR
52
Marketing Intelligence & Planning
52
European marketing research review
51
Qualitative Market Research: An International Journal
48
European journal of marketing : EJM
47
International journal of market research
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
45
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ECONIS (ZBW)
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1
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
Saved in:
2
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
Saved in:
3
The digital workplace : navigating in a jungle of paradoxical tensions
Kokshagina, Olga
;
Schneider, Sabrina
- In:
California management review
65
(
2023
)
2
,
pp. 129-155
Persistent link: https://www.econbiz.de/10014275995
Saved in:
4
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
5
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
Saved in:
6
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
7
Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Werder, Karl
;
Seidel, Stefan
;
Recker, Jan
;
Berente, Nicholas
- In:
California management review
62
(
2020
)
3
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012231376
Saved in:
8
Design thinking inspired crowdsourcing : toward a generative model of complex problem solving
Mount, Matthew
;
Round, Heather
;
Pitsis, Tyrone S.
- In:
California management review
62
(
2020
)
3
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012231381
Saved in:
9
Special issue on design thinking
2020
Persistent link: https://www.econbiz.de/10012214554
Saved in:
10
Designing the future : strategy, design, and the 4th industrial revolution : an introduction to the special issue
Pitsis, Tyrone S.
;
Beckman, Sara L.
;
Steinert, Martin
; …
- In:
California management review
62
(
2020
)
2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10012214560
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