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The interorganizational link
Pruden, Henry O. - In: California management review 14 (1971) 1, pp. 39-45
Persistent link: https://www.econbiz.de/10002676596
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The outside salesman : interorganizational link
Pruden, Henry O. - In: California management review 12 (1969) 2, pp. 57-66
Persistent link: https://www.econbiz.de/10002676615
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Ad Lib : when customers create the ad
Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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Consumers in the federal decision-making process
Richardson, Lee - In: California management review 16 (1973) 2, pp. 79-84
Persistent link: https://www.econbiz.de/10002684701
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The information seekers: multinational strategy target
Thorelli, Hans B.; Becker, Helmut - In: California management review 23 (1980) 1, pp. 46-52
Persistent link: https://www.econbiz.de/10003485761
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Marketing to the Hispanic community
Segal, Madhav N.; Sosa, Lionel - In: California management review 26 (1983) 1, pp. 120-134
Persistent link: https://www.econbiz.de/10003677344
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Deceptive practices in marketing resoarch: the consumerʹs viewpoint
Schneider, Kenneth C.; Holm, Cynthia K. - In: California management review 24 (1982) 3, pp. 89-96
Persistent link: https://www.econbiz.de/10003580553
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Social character and the new automobile industry
MacCrohan, Kevin F.; Finkelman, Jay M. - In: California management review 24 (1981) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10003547764
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From more to better to different to less
Foote, Nelson N. - In: California management review 21 (1978) 2, pp. 5-9
Persistent link: https://www.econbiz.de/10003550355
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The consumer affairs office : essential element in corporate policy and planning
Jones, Mary Gardiner - In: California management review 20 (1978) 4, pp. 63-73
Persistent link: https://www.econbiz.de/10003164430