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~isPartOf:"California management review"
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Verbraucher
16
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4
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Los Angeles
2
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Pruden, Henry O.
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California management review
Journal of marketing research : JMR
118
Journal of marketing
67
Journal of retailing
67
Jahrbuch der Absatz- und Verbrauchsforschung
50
Journal of business research : JBR
49
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
40
The American economic review
40
Europäische Hochschulschriften / 5
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Economics letters
31
Working paper / National Bureau of Economic Research, Inc.
31
SpringerLink / Bücher
30
The journal of business : B
30
Journal of advertising research
25
European economic review : EER
21
Business horizons
20
Journal of economic psychology : research in economic psychology and behavioral economics
19
Journal of the Academy of Marketing Science
18
Consumer behavior : contemporary research in action
17
Esomar congress
17
Journal of economic theory
17
Zeitschrift für Verbraucherpolitik : ZVP
17
Die Betriebswirtschaft : DBW
15
Discussion paper
15
Harvard business review : HBR
15
International economic review
15
International journal of consumer studies
15
Journal of political economy
15
Marketing : ZFP ; journal of research and management
15
NBER working paper series
15
The review of economics and statistics
15
Southern economic journal
14
American journal of agricultural economics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Konsum und Verhalten
13
Springer eBook Collection
13
Campus Forschung
12
MSU business topics
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ECONIS (ZBW)
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1
The interorganizational link
Pruden, Henry O.
- In:
California management review
14
(
1971
)
1
,
pp. 39-45
Persistent link: https://www.econbiz.de/10002676596
Saved in:
2
The outside salesman : interorganizational link
Pruden, Henry O.
- In:
California management review
12
(
1969
)
2
,
pp. 57-66
Persistent link: https://www.econbiz.de/10002676615
Saved in:
3
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
4
Consumers in the federal decision-making process
Richardson, Lee
- In:
California management review
16
(
1973
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10002684701
Saved in:
5
The information seekers: multinational strategy target
Thorelli, Hans B.
;
Becker, Helmut
- In:
California management review
23
(
1980
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10003485761
Saved in:
6
Marketing to the Hispanic community
Segal, Madhav N.
;
Sosa, Lionel
- In:
California management review
26
(
1983
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10003677344
Saved in:
7
Deceptive practices in marketing resoarch: the consumerʹs viewpoint
Schneider, Kenneth C.
;
Holm, Cynthia K.
- In:
California management review
24
(
1982
)
3
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003580553
Saved in:
8
Social character and the new automobile industry
MacCrohan, Kevin F.
;
Finkelman, Jay M.
- In:
California management review
24
(
1981
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10003547764
Saved in:
9
From more to better to different to less
Foote, Nelson N.
- In:
California management review
21
(
1978
)
2
,
pp. 5-9
Persistent link: https://www.econbiz.de/10003550355
Saved in:
10
The consumer affairs office : essential element in corporate policy and planning
Jones, Mary Gardiner
- In:
California management review
20
(
1978
)
4
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003164430
Saved in:
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