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California management review
Journal of marketing research : JMR
102
Journal of marketing
54
Journal of retailing
52
Jahrbuch der Absatz- und Verbrauchsforschung
49
Journal of business research : JBR
46
The American economic review
46
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
42
Europäische Hochschulschriften / 5
39
Working paper / National Bureau of Economic Research, Inc.
33
Economics letters
32
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
SpringerLink / Bücher
30
The journal of business : B
27
Journal of advertising research
25
European economic review : EER
21
Journal of economic psychology : research in economic psychology and behavioral economics
19
Journal of political economy
18
Journal of the Academy of Marketing Science
18
Business horizons
17
Consumer behavior : contemporary research in action
17
Esomar congress
17
International economic review
17
Journal of economic theory
17
Zeitschrift für Verbraucherpolitik : ZVP
17
NBER working paper series
16
Southern economic journal
16
Discussion paper
15
International journal of consumer studies
15
Marketing : ZFP ; journal of research and management
15
The review of economics and statistics
15
Die Betriebswirtschaft : DBW
14
Springer eBook Collection
14
American journal of agricultural economics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Konsum und Verhalten
13
Marketing theory
12
The quarterly journal of economics
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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2
Consumers in the federal decision-making process
Richardson, Lee
- In:
California management review
16
(
1973
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10002684701
Saved in:
3
The information seekers: multinational strategy target
Thorelli, Hans B.
;
Becker, Helmut
- In:
California management review
23
(
1980
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10003485761
Saved in:
4
Marketing to the Hispanic community
Segal, Madhav N.
;
Sosa, Lionel
- In:
California management review
26
(
1983
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10003677344
Saved in:
5
Deceptive practices in marketing resoarch: the consumerʹs viewpoint
Schneider, Kenneth C.
;
Holm, Cynthia K.
- In:
California management review
24
(
1982
)
3
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003580553
Saved in:
6
Social character and the new automobile industry
MacCrohan, Kevin F.
;
Finkelman, Jay M.
- In:
California management review
24
(
1981
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10003547764
Saved in:
7
From more to better to different to less
Foote, Nelson N.
- In:
California management review
21
(
1978
)
2
,
pp. 5-9
Persistent link: https://www.econbiz.de/10003550355
Saved in:
8
The consumer affairs office : essential element in corporate policy and planning
Jones, Mary Gardiner
- In:
California management review
20
(
1978
)
4
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003164430
Saved in:
9
New York City : a portrait in marketing mania
Shanklin, William L.
- In:
California management review
18
(
1975
)
2
,
pp. 34-40
Persistent link: https://www.econbiz.de/10002818122
Saved in:
10
Business and the consumer : wither goes the confrontation?
Sethi, S. Prakash
- In:
California management review
17
(
1974
)
2
,
pp. 82-87
Persistent link: https://www.econbiz.de/10002798794
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