The relationship between individual firms’ export behaviour and firm performance has been studied extensively in the economic literature. However, most studies from the field of economics only distinguish between exporting and non-exporting companies, using the firms’ export status as a...

The choice of the appropriate sales mode belongs to the firm’s most important strategic decisions after entering into a foreign market. Thus, it is important that the selected foreign sales mode best suits a firm’s available resources and capabilities. However, these resources and...