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~isPartOf:"Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration"
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Making an exciting brand big : Brand personality, logo size and brand evaluation
Cai, Yuanyuan
;
Mo, Tingting
- In:
Canadian Journal of Administrative Sciences / Revue …
37
(
2019
)
3
,
pp. 259-267
Persistent link: https://www.econbiz.de/10012081631
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