Chema, S. Kambua; Marks, Leonie A.; Parcell, Joseph L.; … - In: Canadian Journal of Agricultural Economics/Revue … 54 (2006) 4, pp. 685-703
"This study investigates possible marketing strategies for biotechnology (biotech) functional foods in the U.S. market. Means-end chain theory is used to translate consumer product knowledge into self-knowledge, where knowledge is presumed to be organized in a hierarchy with concrete thoughts...