Nayga, Rodolfo M.; Woodward, Richard; Aiew, Wipon - In: Canadian Journal of Agricultural Economics/Revue … 54 (2006) 4, pp. 461-475
"This paper focuses on estimating willingness to pay for reducing risk of getting foodborne illness using a nonhypothetical field experiment utilizing real food products (i.e., ground beef ), real cash, and actual exchange in a market setting. Respondents were given information about the...