Rousu, Matthew C.; Beach, Robert H.; Corrigan, Jay R. - In: Canadian Journal of Agricultural Economics/Revue … 56 (2008) 2, pp. 179-194
"Basic economic theory predicts that a consumer's willingness to pay for a good is affected by the availability of complements and substitutes. In an auction setting, this theory implies that the presence of complements would increase bid prices for a good, while the presence of substitutes...