Asserts that intelligence gathered from multiple sources enhances both internal and external customer service. Notes also that multi‐source assessment or 360‐degree feedback enhances information quality, provides specific performance feedback and targets developmental areas. Uses findings...

Looks at the difference between success and failure with regard to 360‐degree feedback projects, stressing the need for a formalized structure to facilitate effective implementation. Initially outlines the reasons why firms seek to adopt 360‐degree feedback, setting out the benefits for the...