Aim: Blockchain technology (BCT) is a relatively new technological development, promising strong gains in the areas of product traceability and visibility, end-to-end coordination (E2E), governance, and efficiency of supply chains. The aim of this study is to gain a better understanding of the...

Aim: The main goal is to examine the role of perceived risk in determining customers' willingness to purchase fresh food online. Research methods: Data were collected through an online survey. Respondents were recruited via a call on online platforms. A total of 287 fresh food e-commerce...