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~isPartOf:"Channel strategies and marketing mix in a connected world"
~subject:"Retail trade"
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Retail trade
Einzelhandel
4
Consumer behaviour
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Preismanagement
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Pricing strategy
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Theorie
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Theory
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Beziehungsmarketing
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Customer analysis
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Demand uncertainty dual channel
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Dynamic pricing
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Food retailing
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Ganzzahlige Optimierung
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Integer programming
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Inventory
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Kundenanalyse
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Multichannel strategy
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Multikanalvertrieb
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Online retailing
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Online-Handel
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Price-matching guarantees
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Product availability
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Promotion optimization
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Relationship marketing
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Retail operations
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Verkaufsförderung
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Vertriebsweg
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Boyacı, Tamer
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Cohen, Maxime C.
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Gao, Fei
1
Hiatt, Erin
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Nalca, Arcan
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Perakis, Georgia
1
Ray, Saibal
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Shewmake, Tiffin
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Channel strategies and marketing mix in a connected world
Retailing in the 21st century : current and future trends
35
Shopping-Center-Handbuch : Development, Management, Marketing
27
Retail supply chain management : quantitative models and empirical studies
17
Einzelhandelsimmobilien : Stand - Entwicklung - Perspektiven ; Grundlagen für erfolgreiches Investment und Management
14
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
14
Consumerism and the co-operative movement in modern British history : taking stock
12
The market makers : how retailers are reshaping the global economy
11
Wertschöpfung im Handel
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
Handbook of research on retailer-consumer relationship development
10
Retail work
10
Retailing in emerging markets : a policy and strategy perspective
10
Brick & mortar shopping in the 21st century
9
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
8
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
8
Le commerce dans tous ses états : espaces marchands et enjeux de société
8
Theoretische Fundierung und praktische Relevanz der Handelsforschung
8
Corporate Social Responsibility im Einzelhandel
7
Exploring omnichannel retailing : common expectations and diverse realities
7
Management and marketing for improved retail competitiveness and performance
7
Transformations of retailing in Europe after 1945
7
Advanced technologies management for retailing : frameworks and cases
6
Controlling im Handel : innovative Ansätze und Praxisbeispiele
6
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
6
Handbuch Multi-Channel-Marketing
6
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
6
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
6
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
6
Emotional, sensory, and social dimensions of consumer buying behavior
5
Harvard business review on retailing and merchandising
5
Managing Sustainability : Perspectives From Retailing and Services
5
Marketing in the new global order : challenges and opportunities
5
Omnichannel approach to co-creating customer experiences through metaverse platforms
5
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
5
Strategic issues in international retailing
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
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ECONIS (ZBW)
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Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
2
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
3
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
Saved in:
4
The history and progression of sustainability programs in the retail industry
Shewmake, Tiffin
;
Siegel, Adam
;
Hiatt, Erin
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 247-274)
.
2020
Persistent link: https://www.econbiz.de/10012146868
Saved in:
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