Calorie labeling, an increasingly common policy intervention, has had mixed effects on consumer food choices. We show that visual salience of the calorie labels, rather than merely information content or format, is the key to reducing calorie. Our findings indicate that effective labeling, more...

Although incentives can be a powerful motivator of behavior when they are available, an influential body of research has suggested that rewards can persistently reduce engagement after they end. This research has resulted in widespread skepticism among practitioners and academics alike about...