Purpose: The purpose of this paper is to examine smallholders’ preferences and willingness to pay for microcredit products with varying attribute combinations, in order to contribute to the debate on the optimal design of rural microcredit. Design/methodology/approach: Data used in this study...

Purpose: The purpose of this paper is to examine the impact of agricultural cooperative membership on farmers’ decisions to adopt integrated pest management (IPM) technology and to estimate the impact of IPM adoption on farm economic performance. Design/methodology/approach: An endogenous...

Purpose: This article examines the impact of experience on rural households' preferences for microfinance attributes, using household data from Sichuan province in China. Design/methodology/approach: We use the Bayesian updating method to account for the learning process involved in acquiring...

Purpose – The purpose of this paper is to investigate the determinants of marketing contract choices including written contracts, oral contracts and no contracts, as well as to examine the impact of marketing contracts on net returns from apple production in China. Design/methodology/approach...