Purpose – This paper aims to investigate farmers' willingness to adopt new rice varieties and the factors influencing their seed-selection behaviors. Design/methodology/approach – The Logit model was used to analyze farmers' willingness and the determinants of the behaviors in selecting and...

Purpose – This paper aims to investigate farmers' willingness to adopt new rice varieties and the factors influencing their seed‐selection behaviors. Design/methodology/approach – The Logit model was used to analyze farmers' willingness and the determinants of the behaviors in selecting...