Purpose: The purpose of this study is to decompose the effects of country-of-origin labeling (COOL) into multiple dimensions—macrolevel image, related to the country image, and microlevel image, related to dairy industry/product attributes—and investigate how each dimension affects Chinese...

Purpose – The purpose of this paper is to examine key determinants of farm labor market development in rural China. Design/methodology/approach – Probit, Logit, and IV-Probit model are used to provide pertinent empirical analysis. Findings – Analysis of survey data establishes three facts...