Purpose: This paper aims to explore the functionality of long tail markets (LTM), where the consumers cannot be reached or are ignored by the traditional mainstream businesses, in new products and business development. Design/methodology/approach: First, the authors review two Chinese...

Purpose – The purpose of this paper is to explore patterns as well as determinants of regional specialisation in China's biopharmaceutical industry. It identifies and characterizes different types of enterprises engaged in the biopharmaceutical sector in terms of their business organisation...