Chen, Xi; Hu, Zuohao; Sun, Xuanzhong; Zhao, Ping - In: Chinese Management Studies 5 (2011) 3, pp. 235-255
Purpose – The purpose of this paper is to identify the typology of Chinese indigenous exporters by incorporating proactive‐reactive and long‐ and short‐term export motivations as inputs. This study also seeks to find out whether, when driven with a different strength of four export...