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Investigates what factors are necessary for expanding sales of locally grown produce to wholesale handlers.
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The use of a state sponsored logo to enhance sales of locally grown or processed foods was examined at the retail level. The impact of socioeconomic variables on thirteen logo attitude statements was evaluated with a probit formulation. The results indicated that a single logo should not be used...
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, production decisions, and their marketing activities were obtained. Results of the survey permit an overview of small growers …= choices about what to plant, post-harvest handling, current marketing activity, and anticipated changes in the industry. …
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