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ORGANIZING SCAN DATA FOR MARKET RESEARCH

Eastwood, David B. - In: Journal of Food Distribution Research 21 (1990) 2

Two areas of practical problems in creating scan data sets for demand and marketing research are discussed. The first … associated with the creation of an advertising data set that can be merged with scan data to assess marketing strategies. …

Persistent link: https://www.econbiz.de/10005798140

State Department of Agriculture Participation in Fresh Produce Marketing in Georgia, Kentucky, North Carolina, and Tennessee

Brooker, John R.; Eastwood, David B.; Hall, Charles R.; … - In: Journal of Food Distribution Research 36 (2005) 01

Persistent link: https://www.econbiz.de/10005510884

THE ROLE OF STATE DEPARTMENTS OF AGRICULTURE IN FRESH PRODUCE MARKETING: THE SITUATION IN AL, AR, MS, MO, TN, AND VA

Eastwood, David B.; Brooker, John R.; Hall, Charles R.; … - In: Journal of Food Distribution Research 34 (2003) 01

Persistent link: https://www.econbiz.de/10005511046

REMOVING DISTRIBUTION BARRIERS CONFRONTING SMALL-VOLUME FRUIT AND VEGETABLE GROWERS: RESULTS OF THE TENNESSEE EXTENSION SERVICE SURVEY

Hall, Charles R.; Eastwood, David B.; Brooker, John R.; … - In: Journal of Food Distribution Research 34 (2003) 01

Persistent link: https://www.econbiz.de/10005310825

GREEN GROCERS: A VIABLE WHOLESALE OUTLET FOR SMALL-VOLUME FRUIT AND VEGETABLE GROWERS?

Brooker, John R.; Eastwood, David B. - In: Journal of Food Distribution Research 32 (2001) 01

Persistent link: https://www.econbiz.de/10005310865

BRANDING LOCALLY GROWN PRODUCE IN SUPERMARKETS

Brooker, John R.; Eastwood, David B.; Stout, Carol L.; … - In: Journal of Food Distribution Research 19 (1988) 1

Persistent link: https://www.econbiz.de/10005798276

USING STATE LOGOS TO INCREASE PURCHASES OF SELECTED FOOD PRODUCTS

Brooker, John R.; Eastwood, David B. - In: Journal of Food Distribution Research 20 (1989) 1

The use of a state sponsored logo to enhance sales of locally grown or processed foods was examined at the retail level. The impact of socioeconomic variables on thirteen logo attitude statements was evaluated with a probit formulation. The results indicated that a single logo should not be used...

Persistent link: https://www.econbiz.de/10005454269

PUBLIC MARKETS AND THE DEVELOPMENT OF THE FRESH-PRODUCE INDUSTRY

Eastwood, David B.; Hall, Charles R.; Brooker, John R.; … - In: Journal of Food Distribution Research 35 (2004) 01

Persistent link: https://www.econbiz.de/10005510925

SMALL PRODUCE GROWERS' MARKETING BEHAVIORS: A CASE STUDY OF TENNESSEE

Eastwood, David B.; Brooker, John R.; Hall, Charles R.; … - In: Journal of Food Distribution Research 35 (2004) 01

, production decisions, and their marketing activities were obtained. Results of the survey permit an overview of small growers …= choices about what to plant, post-harvest handling, current marketing activity, and anticipated changes in the industry. …

Persistent link: https://www.econbiz.de/10005798080

DIRECT MARKETING IN THE 1990S: TENNESSEE'S NEW FARMERS' MARKETS

Brooker, John R.; Eastwood, David B.; Gray, Morgan D. - In: Journal of Food Distribution Research 24 (1993) 1

Persistent link: https://www.econbiz.de/10005798402