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Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants....
Persistent link: https://www.econbiz.de/10010881490
This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and …
Persistent link: https://www.econbiz.de/10010917882
This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …
Persistent link: https://www.econbiz.de/10011143093
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior....
Persistent link: https://www.econbiz.de/10011143099
Persistent link: https://www.econbiz.de/10010917462
Persistent link: https://www.econbiz.de/10010881314
systems, as perceived by thirteen U.S. and Canadian retailers. The qualitative research methodology revealed two ways to …
Persistent link: https://www.econbiz.de/10010881513
Translating the dietary knowledge among individuals into healthy behavior remains a challenging task. This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. A series of regression models were developed based on Baron and Kenny...
Persistent link: https://www.econbiz.de/10010917922
Survey. Particularly, we emphasize the U.S. Hispanics markets since its population increased 43% in the 2000-2010 period. The … influencing the decisions to purchase meat products. The findings can be used to develop marketing tactics to influence the …
Persistent link: https://www.econbiz.de/10010917966
China’s vegetable quality and safety controls are being challenged as previously seen in other food industries. This study surveyed 170 vegetable processing firms in Zhejiang, China. We systematically investigated Chinese vegetable processing firms’ current status of quality and...
Persistent link: https://www.econbiz.de/10011143098