Wolf, Marianne McGarry; Dana, Allison; Wolf, Mitchell J.; … - In: Journal of Food Distribution Research 43 (2012) 1
This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …