Indirect rebound effects on the consumer level occur when potential greenhouse gas emission savings from the usage of more efficient technologies or more sufficient consumption in one consumption area are partially or fully offset through the consumers’ adverse behavioral responses in other...

The escalating global concerns regarding sustainable development issues have transformed the landscape of consumer behaviour, urging businesses to incorporate green practices and raise awareness among consumers. There is an ongoing debate concerning attitude-intention and product category gap....

Sustainable consumption is increasingly considered critical for the sustainable growth of developing countries. Consequently, these countries exert significant efforts to foster sustainable consumption behaviors among the consumer public to maximize their sustainability outcomes. This research,...

The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of 'green consumer' in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps. Bibliometric...

Green buying research in the past has been very focused on studying the behavior of individual consumers (B2C) and organizational consumers (B2B). However, there has been no attempt to compare the factors that influence the green buying of individual consumers and organizational consumers. This...

The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z...

Although several studies point to the emerging importance of technology in consumer habits, limited studies have quantitatively shown how these variables influence consumer intention. Given this gap, this study offers an analytical model based on technology readiness, collaborative consumption...

Many consumers have shown positive attitudes towards green consumption; however, these attitudes do not necessarily translate into intentions or behaviors. To analyze this attitude-intention and hence behavior gap, this paper employs behavioral reasoning theory which extends the traditional...

The study aimed to evaluate the influence of human values in the conscious ecological behavior of consumers in an emerging country. As literature shows, the understanding of the personal motivations to take ecological behaviors is important not only to academic purposes but also for public...

Green public procurement is considered an environmental policy tool with great potential. Having been charged with the responsibility of transforming greenness into a shared social norm, Green public procurement has the potential to play an exemplary and guiding role for the individual consumer....