We consider behavioral issues in a new dynamic model in which a manufacturer (M) makes pricing and green investment decisions while facing heterogeneous customers including emotional, conscious, and rational consumers. Emotional consumers base their purchasing decisions on M’s green...

Although several studies point to the emerging importance of technology in consumer habits, limited studies have quantitatively shown how these variables influence consumer intention. Given this gap, this study offers an analytical model based on technology readiness, collaborative consumption...

Many consumers have shown positive attitudes towards green consumption; however, these attitudes do not necessarily translate into intentions or behaviors. To analyze this attitude-intention and hence behavior gap, this paper employs behavioral reasoning theory which extends the traditional...

The purpose of this paper was to investigate the effect of emotionally connotated photographic material on problem awareness regarding sustainability and sustainable behavioral intentions of mobile phones. In a prestudy (N ​= ​110), photographs related to the ecological and social...

The study aimed to evaluate the influence of human values in the conscious ecological behavior of consumers in an emerging country. As literature shows, the understanding of the personal motivations to take ecological behaviors is important not only to academic purposes but also for public...

Voluntary standards have become a promising mode of governance to promote sustainable production and consumption in global value chains. Despite a growing number of studies on consumers' preferences for sustainable products, insufficient attention has been paid to the heterogeneity of existing...

Energy shortage in various parts of the world has an adverse impact on people's quality of life and the overall development of these areas. Pakistan is among the world's energy-deficient countries, with a 7000 MW (Mega-Watt) energy deficit due to higher energy demand and lower energy production....

In an era demanding sustainable consumption, the challenge of single-used plastic (SUP) remains significant. This study delves into the transformative capacity of the Importance-Performance Eduruption method to reshape consumerism and encourage SUP reduction. Drawing on binary choice models, we...

In Japan, households are required to save more electricity in response to electricity supply shortages after the Great East Japan Earthquake and meet the 66% greenhouse gas reduction target in the residential sector under the Paris Agreement. This study examines the effects of providing...

The linear consumption model (take-make-dispose) has resulted in an abundance of pollution that has damaged living ecosystems and human health. The circular economy emerged as a potential tool to continue economic activities while generating less waste. Indonesian populations today majorly...