Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent Business & Management 6 (2019), pp. 1-16
The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received representing 78.2% response rate. Purposive and convenience...