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Implementations of technological innovations have been playing key roles for firms to grow and survive in the long run particularly in a dynamic and complex market and unstable economic conditions. The success of any innovation in the market which highly depends on consumers could be one of the...
Persistent link: https://www.econbiz.de/10012117195
Customer relationship management (CRM) is an IT-based system that manage customer long-term relationship, and also inter-functional relationship within the organization with the ultimate purpose of creating customer value by sharing concise, sufficient, accurate, timely, and reliable...
Persistent link: https://www.econbiz.de/10012117248
This study aims to extend expectation-confirmation model (ECM) of IS continuance based on effort-accuracy model (EAM) for predicting and explaining continuous usage of online product recommendation (OPR) that has been ignored in prior literature. The proposed OPR continuance model, incorporating...
Persistent link: https://www.econbiz.de/10012657096