sustainability. Drawing on the theory of change, the purpose of this paper is to investigate factors that drive the competitive … sustainability of small and medium enterprises in the tourism sector in Ghana. Data was collected from 310 SMEs in the tourism sector … effect on the competitive sustainability of small and medium enterprises in the tourism sector. By implications, the paper …

and sustainability. This research explores the integration of social media in SME manufacturing firms' activities toward … their performance and sustainability in developing countries. Drawing on relevant literature and the social media engagement … SME firms' performance and fosters their sustainability. It is concluded that SMEs should incorporate social media …