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The formation of attitudes and intention towards green purchase : an analysis of internal and external mechanisms

Nguyen Thi Hoang Yen; Dung Phuong Hoang - In: Cogent business & management 10 (2023) 1, pp. 1-19

Nowadays, since green consumption is widely accepted and affordable, obtaining favourable attitudes of consumers toward green purchases becomes paramount to accelerating the market penetration of ecological items. Under the planned behaviour theory and other theoretical backgrounds of attitude...

Persistent link: https://www.econbiz.de/10014471173

Role of green and multisensory packaging in environmental sustainability : evidence from FMCG sector of Pakistan

Dantas, Rui Miguel; Sabir, Irfan; Martins, José Moleiro; … - In: Cogent business & management 10 (2023) 3, pp. 1-22

moderating variable, whereas the dependent variable is ecological sustainability. Current research is quantitative, and data were … environmental sustainability, while multisensory packaging has a negative impact. Consumer perception positively moderates the … relationship between green packaging and ecological sustainability. At the same time, consumer environmental knowledge had no …

Persistent link: https://www.econbiz.de/10014505296

Quantitative insights into green purchase intentions : the interplay of health consciousness, altruism, and sustainability

Phi-Hung Nguyen; Dat Ngoc Nguyen; Lan-Anh Thi Nguyen - In: Cogent business & management 10 (2023) 3, pp. 1-15

sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social … sustainability awareness, altruism, health consciousness, and consumers' green consumption behaviour. A quantitative analysis based …

Persistent link: https://www.econbiz.de/10014506379

Sustainable consumption : examining the environmental and health awareness of students at the University of Debrecen

Bauerné Gáthy, Andrea; Kovácsné Soltész, Angéla; … - In: Cogent business & management 9 (2022) 1, pp. 1-21

Environmental awareness and health awareness, as part of a sustainable conscious food consumer philosophy, differ in form and extent among societies and countries. The main purpose of this paper was to identify the relationship between the target group's (university students) self-perceived and...

Persistent link: https://www.econbiz.de/10014433863

If you care I care : role of Green Human Resource Management in employees green behaviors

Rashid, Wajiha; Ghani, Usman; Khan, Kalimullah; Usman, … - In: Cogent business & management 10 (2023) 1, pp. 1-13

This purpose of this study is to examine the underline mechanism (i.e. green employee empowerment (GEE)) between the relationship of green human resource management (GHRM) and green knowledge sharing (GKS) of employees. Additionally, is to examine the moderating effect of individual green value...

Persistent link: https://www.econbiz.de/10014469235

Green human resource management and pro-environmental behaviour nexus with the lens of AMO theory

Iftikar, Tabeer; Hussain, Saddam; Malik, Muhammad Imran; … - In: Cogent business & management 9 (2022) 1, pp. 1-18

The purpose of this paper was to examine the extent to which green HRM impacts the pro-environmental behavior of employees via the mediation of Green Entrepreneurship and the moderation of Green Self-Efficacy in the hospitality sector of Pakistan. Research design included questionnaires and the...

Persistent link: https://www.econbiz.de/10014439691

Green Human Resource Management : policies and practices

Ahmad, Shoeb - In: Cogent business & management 2 (2015), pp. 1-13

Recently, there has been observed an increasing awareness within business communities on the significance of going green and adopting various environment management techniques. As the corporate world is going global, the business is experiencing a shift from a conventional financial structure to...

Persistent link: https://www.econbiz.de/10012036722

Leveraging green brand equity for organic food brands : the multifaceted role of green satisfaction

Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-15

Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic … and marketing of green products. However, the establishment of green brand equity to expedite green purchase has been a …

Persistent link: https://www.econbiz.de/10014529863

Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust

Bang Nguyen Viet; Cong Thanh Tran - In: Cogent business & management 11 (2024) 1, pp. 1-18

with GPI, GT, and WTP. This study provides valuable insights for companies aiming to use CSR and green marketing strategies …

Persistent link: https://www.econbiz.de/10014534547