-creation, including religiosity, service quality, perceived value and customer commitment. Even though there is no significant direct …

link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty … have significant impacts on service quality, customer engagement, and tourist loyalty. It found that service quality and …

) in the service field. Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis was used for this study. The … of marketing strategies on the financial performance of Jordanian small and medium enterprises (SMEs) in the service …