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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion

Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49

fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …

Persistent link: https://www.econbiz.de/10014505234

Impact of sales promotion on consumer buying behavior in the apparel industry

Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

Persistent link: https://www.econbiz.de/10014530242

Social media and management fashions

Madsen, Dag Øivind; Slåtten, Kåre - In: Cogent business & management 2 (2015), pp. 1-17

The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the … public and professionals in the business community. To date, however, management fashion researchers have not addressed the … question of whether social media change the structure and workings of the management fashion market and the ways in which …

Persistent link: https://www.econbiz.de/10012036321

CEM : increasing productivity through the management and monitoring of experiences provided to customers

Arineli, Adriana; Quintella, Heitor Luiz Murat Meirelles de - In: Cogent business & management 2 (2015), pp. 1-11

on fashion retail stores in Brazil, identifying the relation between productivity and CEM. Through a research with …

Persistent link: https://www.econbiz.de/10012036666

Learning experiences for the transition to professional work

Wood, Leigh N.; Psaros, Jim; French, Erica; Lai, … - In: Cogent business & management 2 (2015), pp. 1-16

A better educated workforce contributes to a more informed and tolerant society with higher economic output, and this is also associated with higher levels of personal health, interpersonal trust and civic and social engagement. Against this backdrop, the role of universities has expanded, as...

Persistent link: https://www.econbiz.de/10012036668

The role of social brand engagement on brand equity and purchase intention for fashion brands

Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21

and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a … of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the … for the fashion industry in Vietnam, so that brands have strategic orientations in marketing, selection of target markets …

Persistent link: https://www.econbiz.de/10014443646

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

Earth Chandrruangphen; Nuttapol Assarut; Sukree Sinthupinyo - In: Cogent business & management 9 (2022) 1, pp. 1-29

intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …

Persistent link: https://www.econbiz.de/10014425710

Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality

Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …

Persistent link: https://www.econbiz.de/10014429178

Impact of omnichannel integration on Millennials' purchase intention for fashion retailer

Teerada Cattapan; Siwarit Pongsakornrungsilp - In: Cogent business & management 9 (2022) 1, pp. 1-26

increasing customer satisfaction or reducing perceived risk, which leads to increased purchase intention for fashion products … fashion products. The data were analysed using structural equation modelling. The results showed that integrated product and …

Persistent link: https://www.econbiz.de/10014430126

The influence of social media on purchase intention : the mediating role of brand equity

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent business & management 8 (2021) 1, pp. 1-19

within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 … fashion customers. Statistical Package for Social Sciences (SPSS) and the structural equation modelling (SEM) technique were …

Persistent link: https://www.econbiz.de/10012649544