The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage...

With the rapid growth and intense competition of the mobile commerce market, mobile vendors consider retaining current users and facilitating them to continue shopping as vital to sustain profitability and development. This study investigates the influence of trust and perceived usefulness on...

The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers’ intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility,...

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

The main objective of this research is to expand the satisfaction with complaint handling theory to the OTT (Over The Top) application by examining the perceptions of justice and trustworthiness factors affecting customer loyalty mediating role of satisfaction complaint handling. A quantitative...

Grape farming is a significant part of agricultural production in the central region of Dodoma and contributes tremendously to improving the livelihood of farmers. Smallholder farmers in Tanzania have been encouraged to use mobile phones for agricultural purposes. Regrettably, the involvement...

The study aims to investigate the relationship between service failure recovery, customer recovery satisfaction, and attitude loyalty for airline industry. The author propose an experimentally determined model of service recovery based on the function of brand authenticity as a moderator in this...

The study aimed to determine the main factors that predicted users' intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, using...

Mobile wallet (M-wallet), as an innovative alternative payment, is trendy in developed economies because it provides users with the ease, safety, and fast completion of daily financial activities. However, M-wallets have still been seen in the infancy stage in Vietnam. Therefore, the study aims...

The rise in MIM apps usage have resulted in increased interruptions to people daily social life, causing distractions and online social anxiety. The purpose of this study is to investigate the influence of social, technical, and mobility factors on social anxiety, as well as the initial and...