nature of country branding. The importance of a nation's brand was emphasized as a major factor for governments to think …

Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study … categories of product warranty knowledge, subjective and objective, on the relationship between country image and brand image on … significant effects of country image and brand image on purchase intentions in personal and business settings. Further tests …

. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

, including scarcity, uniqueness and self-expression, on social and economic values, brand trust and purchase intention. Our work …-expression and social value relationship. Additionally, social and economic values are confirmed to be significantly related to brand … trust and purchase intention, although not between brand trust and purchase intention. Finally, our study offers theoretical …

component of service quality and sincerity dimension of brand personality on WOM via customer satisfaction. Using the partial … results highlighted some interesting findings. Results revealed that brand sincerity directly impacts the WOM of the women … brand sincerity and responsiveness in generating satisfaction and positive WOM. This study provides insights for the …