We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept. Specifically, we examine the interaction between self-regulatory (prevention versus promotion) focus and...

This paper investigates the impact of openness to experience (OE) on the two distinct dimensions of creativity; radical creativity (RC) and incremental creativity, with promotion focus (PF) as regulatory factor and as the mediating mechanism. Drawing on the recent re-conceptualization of...

Prior research has examined the relationship between workplace ostracism with various work-related outcomes. However, relatively little is known about the mechanisms that link ostracism to work outcomes. This study uniquely contributes to the body of knowledge by examining the mechanisms through...