The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population … comprised of children between the ages of 13 and 18 years who watched television adverts. The study was conducted on a sample of … quality information, information intrusiveness and likable adverts having positive and significant impacts on children …

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …

social interactions. Children are a vital part of this process. Family members, classmates and friends, the media, school …, other institutions, and cultures all impact children’s socialization process, resulting in consumption decisions. A glance … at the literature on consumer socialization of children throughout the last five decades shows how related literature has …

Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured … children influence family consumption decision-making in single-mother families and posits a conceptual framework that …

This paper investigates the empirical relationship between language structures and prevalent tax avoidance practices …

influenced the selection and utilization of medical care programs and services by American children. To prevent any possible bias … found no statistically significant differences in the number of doctor visits and hospital stays between children with … insurance and children without insurance. However, significant differences were determined regarding family structure, family …