A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Talent attraction has been confirmed to be one of the crucial human resource strategies during the Science Park development. Skilled workers with expertise, knowledge, and innovation are required for tenant firms to survive and gain competitive advantages in the increasingly intense information...

Entrepreneurship education, the process of knowledge, skill, competency, and attitude development, aims to maximize the effectiveness of the entrepreneurial capacity building. The pandemic boosted the digital transformation of higher education and brought the online incubation platform NETMIB to...

Higher education institutions throughout the world are facing difficulties from political, economic, and technical causes, demanding the adoption of innovative management techniques and organisational structures to preserve their places in the global market. In this environment, digitization has...

A Digital Silk Road (DSR) strategy is increasing within the BRI since countries are expected to collaborate on emerging technology for development and trade. Digital connectivity and evolving digital economies, as can be seen in China and some BRI countries, can have a positive effect on growth....

With no doubt, the adoption of Artificial Intelligence applications in customer service reduces the time to market. Nevertheless, the question remains whether or not its adoption in production and logistics will transform the supply chain into a more agile one in developing countries context....

The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...

This paper investigates the impact of digital transformation on export reduction during COVID-19 by using unique data from Vietnamese manufacturing firms. Digital transformation reflects whether firms had already introduced digital technology before the COVID-19 outbreak or started using digital...