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Factors influencing the green purchase behaviour of millennials : an emerging country perspective

Dilotsotlhe, Nombulelo - In: Cogent business & management 8 (2021) 1, pp. 1-21

The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...

Persistent link: https://www.econbiz.de/10012661374

Understanding the effects of gamification on work engagement : the role of basic need satisfaction and enjoyment among millennials

Wibisono, Gunawan; Setiawan, Yuli; Aprianda, Budi; … - In: Cogent business & management 10 (2023) 3, pp. 1-25

concerns about the lower levels of work engagement reported among millennials compared to previous generations. To address this …, we conducted a study to investigate the potential of gamification to enhance workplace engagement among millennials and … millennials. It underscores the importance of addressing psychological needs in gamification design and calls for continued …

Persistent link: https://www.econbiz.de/10014505245

Assessing the determinants of customer-perceived value and customer satisfaction in e-hailing services : an Importance-Performance Matrix Analysis (IPMA) Approach

Yapp, Emily H. T.; Jasmine Yeap Ai Leen - In: Cogent business & management 10 (2023) 1, pp. 1-16

The rapid growth and success of sharing economy, particularly e-hailing services, have attracted many organisations to participate in this business. As a result, e-hailing organisations need strategies that enable them to compete in the market. One of the strategies that could help e-hailing...

Persistent link: https://www.econbiz.de/10014477128

Impact of omnichannel integration on Millennials' purchase intention for fashion retailer

Teerada Cattapan; Siwarit Pongsakornrungsilp - In: Cogent business & management 9 (2022) 1, pp. 1-26

. Using an online questionnaire, data were collected from 400 Thai Millennials (aged 22-40 years) interested in buying luxury …

Persistent link: https://www.econbiz.de/10014430126

Online brand community and consumer brand trust : analysis from Czech millennials

Amoah, John; Jibril, Abdul Bashiru; Egala, Sulemana Bankuoru - In: Cogent business & management 9 (2022) 1, pp. 1-16

millennials from the Czech Republic. Five hypotheses were tested using PLS-SEM with 534 valid respondents. The results show that …

Persistent link: https://www.econbiz.de/10014444128