Sang My Tang; Nguyen Tien Hung; Nguyen Ngoc Dinh - In: Cogent business & management 10 (2023) 2, pp. 1-18
This study is carried out to investigate the impact of CSR activities on bank attractiveness in Vietnamese commercial … banks. The data was collected from 1167 customers in Ho Chi Minh city. The independent variables were CSR for customers, CSR … for employees, and CSR for social public welfare, while the dependent variable was bank attractiveness, and an …