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The commercial business model has changed to electronic market channels and electronic distribution. Electronic commerce (E-commerce) and shopping online generate profits and reduce costs. Many businesses are creating new channels using digital network technology. This research explores the...
Persistent link: https://www.econbiz.de/10014434040
This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and...
Persistent link: https://www.econbiz.de/10014531366
quantitative survey of 393 valid responses from retail bank customers amongst two leading commercial banks in Ghana for the …
Persistent link: https://www.econbiz.de/10012650225
design, primary sample data were collected using a structured questionnaire from 314 bank customers from two of Zambia …
Persistent link: https://www.econbiz.de/10014443940
Online retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels. This current study extends the PPM (Push-Pull-Mooring) framework...
Persistent link: https://www.econbiz.de/10014519170
In many municipalities in Colombia, the diffusion of electronic commerce (e-commerce) and the expansion of internet coverage have led to economic development. However, some rural regions and municipalities still have limited access to this technology, and its benefits have not been fully...
Persistent link: https://www.econbiz.de/10014521038
The purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in Indonesia retail companies. The past research showed...
Persistent link: https://www.econbiz.de/10014524847
Value co-creation has become an essential strategy in business that encourages customer involvement in creating products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that influence customer decision making in purchasing...
Persistent link: https://www.econbiz.de/10014429178
Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This...
Persistent link: https://www.econbiz.de/10014429628
Drone delivery is an emerging service at the early adoption stage. It is imperative to understand what it takes for the public to accept such emerging services. This study asks what mechanism influences people's switching intention in e-commerce drone delivery services. A 7 points Likert scale...
Persistent link: https://www.econbiz.de/10014433857