This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and...

Online retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels. This current study extends the PPM (Push-Pull-Mooring) framework...

The purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in Indonesia retail companies. The past research showed...

This research aimed to analyze the effect of perceived technology, perceived risk, and institution-based trust on online trust and service usage of online bike-sharing services in Indonesia. As many as 200 respondents were chosen through systematical random sampling techniques. The data obtained...

The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected...

This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 214...

Value co-creation has become an essential strategy in business that encourages customer involvement in creating products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that influence customer decision making in purchasing...

A Digital Silk Road (DSR) strategy is increasing within the BRI since countries are expected to collaborate on emerging technology for development and trade. Digital connectivity and evolving digital economies, as can be seen in China and some BRI countries, can have a positive effect on growth....

Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this...