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Big data analytics capabilities (BDAC) and sustainability reporting on Facebook : does tone at the top matter?

Fareyha Said; Dalilawati Zainal; Azlina Abdul Jalil - In: Cogent business & management 10 (2023) 1, pp. 1-20

This study examines the impact of big data analytics capabilities (BDAC) on sustainability reporting disclosure on Facebook (SRDF) and the moderating impact of tone at the top's attributes on the relationship between BDAC and SRDF. A total of 100 publicly listed companies (PLCs) in Malaysia that...

Persistent link: https://www.econbiz.de/10014469024

Applying text mining and semantic network analysis to investigate effects of perceived crowding in the service sector

Ellahi, Abida; Ul Ain, Qurat; Rehman, Hafiz Mudassir; … - In: Cogent business & management 10 (2023) 2, pp. 1-18

approach in the service sector. The data collected was analyzed using a text mining approach in Python library and Ucinet … software. The text data collected through interviews was analyzed using multiple techniques like sentiment analysis, centrality … responses. The study offers important implications of text analysis for business intelligence. …

Persistent link: https://www.econbiz.de/10014504919

Fall and redemption : monitoring and engaging in social media conversations during a crisis

Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16

Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...

Persistent link: https://www.econbiz.de/10012036517

The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19

This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views of online consumers so as to establish...

Persistent link: https://www.econbiz.de/10012116718

An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

Majeed, Mohammed; Asare, Charles; Fatawu, Alhassan; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...

Persistent link: https://www.econbiz.de/10014420386

The influence of social media on purchase intention : the mediating role of brand equity

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent business & management 8 (2021) 1, pp. 1-19

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 fashion customers. Statistical Package for Social...

Persistent link: https://www.econbiz.de/10012649544

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...

Persistent link: https://www.econbiz.de/10012622473

Fast fashion consumer engagement on Instagram : a case study

Bonilla Quijada, María del Rocío; Del Olmo Arriaga, … - In: Cogent business & management 11 (2024) 1, pp. 1-14

Consumer interactions on social media have been analysed in the literature as sources of information about their ability to generate engagement and knowledge about how to interact with brands. The present study contributes to this line of research, focusing on empirically determining those...

Persistent link: https://www.econbiz.de/10014529044

Online brand community and consumer brand trust : analysis from Czech millennials

Amoah, John; Jibril, Abdul Bashiru; Egala, Sulemana Bankuoru - In: Cogent business & management 9 (2022) 1, pp. 1-16

To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However, the relationships between these online...

Persistent link: https://www.econbiz.de/10014444128

Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Cogent business & management 8 (2021) 1, pp. 1-18

Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this paper is to examine whether "following" brands...

Persistent link: https://www.econbiz.de/10012665364

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